Strike the right balance

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Software Consulting Services

With deep experience in software engineering, we provide a wide range of consulting services undertaking a comprehensive analysis of your existing system, mapping out your plan on the introduction of new components, and guiding you in the complex software world.

For us, it's important to find the right solution that is flexible and cost-effective and perfectly corresponds to your business goals and IT strategy. We take into consideration the size of your business, your industry, the objectives you pursue, tasks you want to carry out, challenges you run into and help you save money, make money, and streamline your business operations with wisely considered software solutions.

 "Striking the right balance between factors, i.e. relevance vs frequency" is similiar to MURI principle in the lean pillars of Toyota Way.

MURI principle is an inspirational approach for TIGO WAY.

Quality vs Grade

Safety Zone
(45% - 55%)
Quality is the degree to which the product meets the customer or end-user requirements whereas grade is a category assigned to products that have the same functional use but different technical characteristics. High grade does not imply high quality.

Functional vs Non-functional

Functional requirements
Non-functional requirements
Safety Zone
(45% - 55%)
The difference is that non-functional requirements describe how the system works, while functional requirements describe what the system should do. ... Some typical non-functional requirements are: Performance - for example Response Time, Throughput, Utilization, Static Volumetric. Scalability.

Relevance vs Frequency

Safety Zone
(45% - 55%)
Strike the right balance between relevance and frequency
  • High frequency (i.e. > 80%): Useless product (less added value).
  • High relevance but less frequency: High development cost, longer training time, high cost of maintenance etc.

Automation vs Personalization

Safety Zone
(45% - 55%)
By default, automation results in a loss of personalization. Automation means you're working with scripted responses to resonate with individuals.

Below are tips to balance Marketing Automation and Personalization:
  • Offer Timely, Valuable Content. Email campaigns are an effective, low-cost way to leverage automation and personalization
  • Respect Consumer Privacy
  • Enhance the Customer Experience and increase Customer Retention
  • Combine Automation and Human Touch

Time and Budget vs Features

Time and Budget
Safety Zone
(45% - 55%)
Time and Budget are all in one side againsts the features.

  • If features are excessive, much beyond the budget and time, project are doomed to fail, or unable to meet the deadline.
  • If features are too few, or you're building the core features just like a framework, MVP-based product instead of a working product, then it's far to get a new system up and running. If features volume is not sufficcient to make a turning point, you can't make a good integration of modules. In another word, the integration is weak. The second problem is that, both development team and stakeholders have no incentive or ball bearings to flat out or shine in their works. Think about "cram studying". Without cram studying, you won't be able to integrate their discrete knowleges. You have to raise the bar in order to reach the peak. Likewise, your product should be state-of-the-art instead of generic product.

[Software Testing] Accuracy vs Precision

Safety Zone
(45% - 55%)
  • The Precision refers to how well measurements agree with each other in multiple tests.
  • The accuracy of a measurement is how close a result comes to the true value.

Upgradation vs Developing New Features

Developing New Features
Safety Zone
(70% - 80%)
  • The Upgradation refers to the action or process of raising something to a higher standard, grade, or rank.
  • A new feature is an addition to an existing system. The scope of new feature work varies significantly. It may be as simple as adding a new field or button to a form, or require extensive modification to a system to add significant new capabilities


  • "Balanced trade-off" is one of our important tools for business analytics and consulting.
  • When defining scope, try to look at different angles and use the optimum solution.
  • Added values is crucial, but the right time for implementation is much more important.